Restaurants seem to be popping up all over Austin lately ranging in styles and presentations of their foods. The presentation is often more important to me when deciding what to eat and I almost always select a meal that is accompanied by a picture. The visual argument made by the menu is strong enough in convincing my stomach to order a “house favorite” or “specialty” item. The picture that the menu creates reduces the uncertainty of the order that I have just placed and allows me to sit comfortably for the next fifteen minutes while I await my meal. Nevertheless there are many other hints that are made by the restaurant when persuading customers what to purchase.
Restaurants often have daily specials written out for customers as they first walk in order to plant seeds in the minds of these hungry individuals. These daily specials are often times more expensive than regular items and can sometimes even be ordered any other day. Another interesting point when customers are ready to order is the constant facial and verbal expressions that are made by the waiter or waitress. Often times the waiter will give his or her input on the meals that taste the best, however, these usually are the most expensive meal as they know they will receive a greater tip for a high total price. Adding to their verbal suggestions are the constant facial expressions that are made when groups are ordering. If the waiter knows that item to taste great he/she may nod and grin at the customer. When the item is less favorable often times the waiter is seen raising his/her eyebrows or shaking their heads from side to side. These simple verbal and nonverbal messages persuade and argue to customers what food they should purchase. Visuals arguments coupled with strong expert input makes leaves customers at the mercy of the restaurants will.
